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Making the Invisible Visible: How Obeya Drives Safe Execution on Holland Hydrogen I
Friday June 26, 2026 9:50am - 10:20am CEST
3. Perserij (Mainstage)
Holland Hydrogen I represents a unique execution challenge: Europe's largest renewable hydrogen plant, with simultaneous construction and pre-commissioning activities across civil, piping, mechanical, and E&I disciplines—all while managing multi-company teams on a first-of-a-kind facility where safety is paramount.

This session presents how Shell and ExecuteX applied Obeya principles to connect construction activities directly to project leadership decision-making. Through structured visual management meetings synchronized with construction and pre-commissioning rhythms, the project team created proximity between leadership and the work floor, enabling rapid problem-solving and continuous improvement based on real-time site conditions.

Attendees will learn how the Holland Hydrogen I team implemented core Obeya principles in a megaproject context: establishing meeting cadence aligned with operational heartbeat, designing visual flows that reflect actual work processes, and ensuring data owners make information readily consumable and current. The presentation demonstrates practical application of "making the invisible visible"—transforming abstract strategy into coordinated daily execution across multiple contractors and disciplines.

Mark de Boer, Shell's Site Manager, and Nynke Bel from ExecuteX will share concrete examples of how visual collaboration bridges the gap between site execution and leadership decisions, driving safe delivery on pioneering energy infrastructure while offering insights applicable to any complex, multi-stakeholder capital project.
Speakers
avatar for Nynke Bel

Nynke Bel

Co-Founder, ExecuteX
Nynke Bel is founder of ExecuteX, a consultancy specializing in execution methodology for large capital projects. Speaking on ExecuteX's work with Holland Hydrogen I —a pioneering green hydrogen plant—she brings practical insights on applying Obeya principles to energy trans... Read More →
avatar for Mark de Boer

Mark de Boer

Site Manager Holland Hydrogen I, Shell
Mark de Boer is Site Manager for Shell's Holland Hydrogen I, Europe's largest renewable hydrogen plant. With over 20 years of experience as a Construction and Project Management professional leading complex industrial projects, Mark builds high-performing multi-company teams to deliver integrated... Read More →
Friday June 26, 2026 9:50am - 10:20am CEST
3. Perserij (Mainstage)
  SESSION, Keynote

Attendees (5)


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