About me
Nynke Bel is founder of ExecuteX, a consultancy specializing in execution methodology for large capital projects. Speaking on ExecuteX's work with Holland Hydrogen I —a pioneering green hydrogen plant—she brings practical insights on applying Obeya principles to energy transition megaprojects.
A pioneer in agile capital project delivery, Nynke worked directly with Jeff Sutherland at Shell starting in 2017, developing structured meetings, introducing visual management and collaborative frameworks that translate complex strategy into coordinated execution. Through her ExecuteX methodology, she helps cross-functional teams navigate the unique challenges of (first-of-a-kind) projects where alignment and rapid learning cycles are critical to success. Her systems thinking approach addresses the structural challenges that plague capital projects, making Holland Hydrogen I a case study in how visual collaboration drives execution excellence in the emerging hydrogen economy.
