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No Title, No Problem - Using OBEYA to Govern Transformation, Keep the Shop Open, and Become a Trusted Advisor in an Engineering-Driven Culture
Friday June 26, 2026 1:55pm - 2:13pm CEST
5. Postkamer
In fast-growing, engineering-driven organizations, leadership teams often struggle to steer transformation while keeping day-to-day operations running. Strategy is defined and frameworks are introduced, yet execution remains fragmented. Improvement initiatives multiply, ownership becomes unclear, and leadership behavior defaults to firefighting. In such environments, Agile and change roles are frequently perceived as overhead rather than value contributors.

This session presents a real-world case from an industry-leading lithography company in the Netherlands, where OBEYA was introduced as a staff-level steering mechanism to reconnect strategy with execution. Starting with a basic OBEYA implementation - grounded in fundamentals and adapted to organizational maturity - the leadership team used Obeya to govern transformation, improve operational decision-making, and expose leadership blind spots.

Rather than focusing on the tool itself, this case shows how OBEYA enabled clearer prioritization, stronger ownership, faster escalation resolution, and more disciplined leadership behavior. It also demonstrates how an Organizational Change Manager, without formal authority, used Obeya to earn trust, secure a permanent seat at the leadership table, and become a trusted advisor by delivering visible value.

This session is relevant for Organizational Change Managers, Agile leaders, OBEYA practitioners, and senior decision-makers seeking a practical, human-centered approach to improving performance and governance.
Speakers
avatar for Berrie Duijx

Berrie Duijx

Senior Change Manager, ASML
Berrie Duijx is a senior Organizational Change Manager with over 15 years of hands-on experience leading large-scale Agile and SAFe transformations in complex, engineering-driven environments. He has designed and implemented multiple Scaled Agile setups in international technical organizations... Read More →
Friday June 26, 2026 1:55pm - 2:13pm CEST
5. Postkamer
  SESSION, ObeyaTalk

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